Google to label ads created or edited with AI in My Ad Center panel

Google announced it will add AI disclosure labels to ads globally through the “My Ad Center” panel, accessible via the three-dot or info icon on ads in Google Search, YouTube, and Google Discover. The new feature introduces a “How this ad was made” section that will indicate whether an ad was created or edited using AI technology.

The disclosure will be automatically enabled for advertisers using Google’s generative AI advertising tools. For ads created outside Google’s tools, advertisers must manually indicate if AI was involved; Google will not independently verify these claims. In some markets, AI disclosures may also appear where required by local regulations.

The change expands beyond Google’s existing requirement to disclose AI use in election ads, addressing broader concerns about synthetic or digitally altered content in commercial advertising. Google prohibits misleading and deceptive ads but has not previously required universal AI disclosures for non-election ads.