Amazon rolls out Hindi-enabled Alexa+ to Indian users in early access, with Prime tier planned

Amazon announced the availability of Alexa+ in India with Hindi language support, making the conversational assistant accessible to all customers in the country during an early access period. The upgraded assistant can sustain longer conversations while retaining context, and supports switching between Hindi and English mid-sentence.

Alexa+ is positioned to handle complex, multi-step tasks such as ordering groceries from Amazon’s quick commerce service Amazon Now and managing smart home devices. The assistant integrates with India-based services including food delivery platforms Swiggy and Zomato’s ticket booking platform District, travel websites TripAdvisor and MakeMyTrip, and restaurant reservation app EazyDiner. It also connects with music streaming services Amazon Music and JioSaavn.

Prime customers will receive Alexa+ at no additional cost after the early testing period, while non-Prime customers will be charged ₹2,000 per month, which Amazon states is approximately $20.85. Amazon did not provide user numbers but reported a 20% year-over-year growth in smart home device sales in India.

The company first announced gen AI-powered Alexa+ in 2025 and expanded availability to U.S. users in 2026. This year, Amazon has also launched the assistant in the U.K., Canada, Brazil, Mexico, Italy, and Germany with local language context. Alexa was introduced in India in English in 2017, with Hindi support added in 2019.