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Tools · May 5, 2026

OpenAI introduces beta self-serve ads manager for ChatGPT with CPC bidding

OpenAI is expanding its ChatGPT advertising platform with a new self-serve Ads Manager tool, cost-per-click bidding options, and measurement capabilities designed to maintain user privacy and separate advertising from conversation data.

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TL;DR
  • OpenAI launched a beta self-serve Ads Manager for ChatGPT, allowing advertisers to manage campaigns directly
  • The platform introduces cost-per-click (CPC) bidding as a new pricing model
  • OpenAI emphasizes privacy protections and separation between user conversations and advertising data

OpenAI announced an expansion of its ChatGPT advertising capabilities through a new beta self-serve Ads Manager, according to an official company statement. The tool enables advertisers to independently manage and configure campaigns without requiring direct support from OpenAI sales teams.

The update introduces cost-per-click (CPC) bidding alongside existing advertising options, giving advertisers an additional pricing model to optimize spending against user engagement. OpenAI also rolled out enhanced measurement tools intended to provide advertisers with performance visibility.

The company emphasized that the system is designed with privacy safeguards in place. OpenAI stated that user conversations remain separate from advertising data, and the system is built to prevent conversation history from informing ad targeting or personalisation.

Sources
  1. 01OpenAI — NewsNew ways to buy ChatGPT ads
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