Amazon blocks Meta’s Muse AI agent from shopping on its platform

Amazon has blocked Meta’s Muse AI agent from shopping on its e-commerce platform, displaying popup warnings to users over the weekend that continued access by an unauthorized AI agent violates Amazon’s Conditions of Use.

According to GeekWire, Meta did not notify Amazon in advance that Muse would access its store. An Amazon spokesperson told GeekWire that third-party applications offering to make purchases on behalf of customers from other businesses should operate openly and respect service providers’ decisions about whether to participate.

Amazon also raised privacy and security concerns, stating that Muse failed to identify itself when browsing and appeared to capture customer credentials. The company said it believes such agents should be transparent about their activity and respect platform policies.

Meta launched Muse earlier this month and, during testing, said it could successfully purchase items from Amazon while other products remained in the basket. Meta previously stated that Muse cannot see secure login details or card payment information.

Privacy concerns about Muse have emerged since launch, with reports that Muse can see the contents of user messages even when the necessary access permissions were not enabled.

This action follows Amazon’s broader efforts to limit external AI services from leveraging its platform. In November of last year, Amazon sued Perplexity over its Comet shopping experience, though a judge sided with Perplexity in August.