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Industry · Aug 11, 2026

OpenAI begins testing advertisements in ChatGPT to fund free access

Ads will appear in ChatGPT with clear labeling, user controls, and privacy protections, but will not influence answers.

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TL;DR
  • OpenAI is testing advertisements within ChatGPT to help fund free access for users.
  • Ads will include clear labeling and will not affect the independence of responses.
  • User controls and strong privacy protections are part of the testing phase.

OpenAI announced it is testing advertisements within ChatGPT as a means to support free access for users. The company stated that ads will be clearly labeled and will not influence the independence of answers provided by the AI. The testing phase includes provisions for user control and strong privacy protections to mitigate potential downsides of ad integration.

Sources
  1. 01OpenAI — News — Testing ads in ChatGPT
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