Anthropic rolls out rupee-denominated Claude pricing in India

Claude users in India are now seeing subscription plans denominated in Indian rupees on the service’s website and mobile apps, a move aimed at reducing friction for local users. Anthropic has not yet integrated Unified Payments Interface (UPI) support for purchases, which remains a gap compared to OpenAI’s ChatGPT in India. Users in India can still pay only by card or through Apple’s and Google’s app store billing systems.

Pricing in India is listed as ₹2,000 (about $21) per month for Claude Pro when billed annually, compared with $17 per month in the U.S. Claude Max starts at ₹11,999 (around $125) per month in India, versus $100 in the U.S., while Team plans start at ₹2,399 (around $25) per seat per month, compared with $20 in the U.S. India prices include local taxes, and mobile app prices vary slightly from web listings.

India accounts for 5.8% of global Claude usage, making it the service’s second-largest market after the U.S., according to Anthropic. Anthropic opened a Bengaluru office in February and appointed former Microsoft India managing director Irina Ghose to lead its India business in January.

The company has also partnered with Indian IT services firms Infosys and Tata Consultancy Services in recent months to scale enterprise AI deployments. Anthropic temporarily restricted access to certain models for non-U.S. entities in June, a move that was later partially reversed, underscoring the challenges of balancing global expansion with compliance.