TikTok begins opt-in testing of AI tool to detect unauthorized use of creators’ likenesses
Tool initially limited to a subset of US creators; identity verification required before scanning for AI-generated deepfakes.
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- TikTok is testing an opt-in tool that scans for AI-generated content mimicking creators’ likenesses and lets them report unauthorized uses.
- Creators must first verify their identity via a real-time selfie and ID check with Jumio; TikTok says it does not retain ID documents.
- The test is limited to some US creators and follows YouTube’s rollout of a similar capability to adult users.
TikTok is running a limited test of an AI-powered tool that scans for content mimicking a creator’s likeness and allows them to report unauthorized uses to the company. The feature is opt-in and initially available to some US creators, according to a TikTok US spokesperson.
To use the tool, creators must first complete an identity verification process administered by Jumio, which involves a real-time selfie scan and ID check. TikTok states that it does not retain ID documents and that facial information is used only for likeness matching and to help identify potential unauthorized uses of a creator’s likeness.
After verification, TikTok’s system scans for AI-generated content that may use a creator’s likeness. Creators can then review matches and report posts or accounts they believe infringe on their likeness rights.
The company’s move follows YouTube’s rollout of a similar tool to all adult users, reflecting a broader industry trend toward creator-focused protections against AI deepfakes.
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