Google adds AI disclosure labels to ads made or edited with its generative tools

Google is adding a disclosure label for AI-generated or AI-edited ads in its 'My Ad Center' interface. The label, 'created or edited with AI,' will appear under the 'how this ad was made' tab for ads on Google Search, Google Discover, and YouTube.

The company says it will automatically apply the AI label to ads produced with its own generative AI advertising tools. For ads created with AI outside Google's tools, the label must be applied manually by the advertiser.

In some regions, Google may also display the AI label directly on the ad itself, either automatically or when an advertiser manually discloses AI use. Meta uses a similar 'AI info' label in the 'About this ad' panel on its platforms.

Google previously introduced a disclosure requirement for 'synthetic or digitally altered content' in political ads in 2024. Earlier in 2025, Google expanded access to SynthID and C2PA content labels for spotting deepfake content.