Meta’s Muse AI agent arrives on iPad a month after iPhone launch

Meta’s Muse AI agent is now available as a dedicated iPad application, arriving less than one month after its iPhone launch. The company framed the iPad release as a milestone achieved far faster than Instagram’s path to iPad, attributing the speed to Muse’s text-heavy interface that reduces reliance on high-fidelity media rendering.

Since its September 8 debut across iOS and Android, Muse has reached an estimated 6.6 million installs according to Sensor Tower, a market intelligence firm cited by TechCrunch. The agent lets users connect accounts and services to manage email, meetings, bills, reservations, grocery orders, goal setting, and purchases through a unified interface.

To broaden functionality, Meta added new connectors aimed at small businesses, including Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, and Zoom, along with connectors for Meta ad accounts and productivity tools Notion and Granola. The company also expanded retail integrations to Best Buy, Gap, Sephora, Walmart, and Wayfair, enabling Muse to shop those retailers’ sites and complete transactions on users’ behalf.

Muse’s cross-platform expansion has also highlighted operational frictions: some websites block agent traffic by mistaking it for bot activity. Meta said it is working with industry partners to develop an open standard that would let personal AI agents identify themselves to businesses, aiming to distinguish legitimate agents from malicious bots.